An idea born out of a fervent need to make fashion environment friendly is Doodlage. Reducing wastage from pattern cutting is now the USP of this brand. Their clothes are unique, exclusive and born out of discarded textile. Available for both men and women, they have shirts, t-shirts, jackets, tunics and bottoms in their inventory. While channeling the power of simplicity, they are also trend focusses and experimental with silhouettes.